How Twitter Automation Saved My Career

Okay. That might be a bit of an overstatement, but it caught your attention!

To make the most out of this blog and TweetAdder automation, I set up .txt documents with links to all my blog posts, podcasts, book links, reviews, and more, then uploaded those .txt files to TweetAdder to randomly post throughout the day and week every hour or two.

2011 and 2012 were extremely difficult years for me, personally, which you can read all about on Caught in the Cogs if you’re interested, and there were times I could hardly function in life, let alone writing, social networking, marketing, blogging, and the like. It’s when I wrote so many short stories because I couldn’t focus on something as long as a novel. I also wrote a lot of blog posts under O. M. Grey, as I could talk about what was happening with me on that blog.

On this one, I couldn’t talk about those things for a variety of reasons. Again, mostly personal. So this blog, “Of Marketing, Mochas, and Mayhem,” was rather neglected.

I fell way behind on the publishing industry and marketing trends. I wasn’t reading or reviewing books anymore, so I wasn’t promoting other authors as I wanted to.

I was surviving, and it took most of my energy, mental and physical, to do just that.

You can see through my archives just how sparse those years were in blogging on this site. I started podcasting fiction because I could get it together enough to record audio for a few hours, but rarely to write anything new.

This is how TweetAdder and automated tweets saved my career. As I only had to remember to upload those tweets once a week or so to TweetAdder, @christinerose had something being posted to it. Granted, I wasn’t marketing using my 4-fold Twitter approach, so it wasn’t as effective as it could’ve been, but it was something rather than just disappearing for two years. Through these automated tweets, I found new readers. I found loyal fans and followers. I found that I was still being recommended for #FF and #WW because of the work I had done in the past.

Thanks to the first edition of Publishing & Marketing Realities for the Emerging Author , my Rowan of the Wood fantasy series, and the work I did on my blog and podcasts around Publishing & Marketing Realities, automated tweets kept finding me new readers even when I was unable to produce new content.

Brilliant.

Yes, highly recommend TweetAdder and automated tweets.

Market yourself. Market your blog. Market your books.

2 Comments Add yours

  1. I’m so glad you posted this. It seems like so many people are afraid of putting automated twitter processes in place. I realize the point of twitter is to be social, but you can’t be social 24/7 and there’s a finite window of opportunity for being seen in someone’s stream. I have an account set up to auto retweet based on certain keywords–it was no easy task to set up, but now that it’s in place I’ve been building twitter followers and getting a lot more traffic to the targeted blog. I still make an effort to post original content to the twitter account and interact with people who mention. It’s really not a bad thing to leverage these tools.

    1. christinerose says:

      Agreed. It’s part of an overall marketing strategy. As long as it’s not abused, I see nothing wrong with it. Especially when it benefits my followers.

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