My alter-ego, O. M. Grey, wrote a post for Erotic Romance Publishers on my Four-Fold Twitter approach.
Here’s an excerpt:
Sex sells. At least that’s what we hear over and over again, and it does to an extent. Erotica sells quite well to a specific audience, but then mystery sells well to a specific audience, too. With over 950 books being published every day in the USA alone, the trick is getting your book seen by that specific audience. The key to Twitter and any social network is finding that specific, or niche, audience and making a personal connection with each and every person. The more you can identify and connect with your niche market, the more successful you will be. The more you can build and maintain relationships with that following, the better your sales will be.I’ve been on Twitter since 2009. Under my original name, @christinerose, I made the top 100 authors on Twitter for 2009, sharing that title with names like Neil Gaiman and Meg Cabot. It was quite the honor. I learned how to use Twitter relatively early, before it became the massive social network it is today. I now have over 10,000 followers on both that account and @omgrey.Since 2009, social networking has become part of daily life, both professionally and personally, for millions of people around the globe.A harsh reality: No one cares you wrote a book unless you are already a well-known author. However, the people who already care about you as a person or colleague are interested that you wrote a book. Social networking is building an extended family and professional base, people who care about YOU. When they care about you, they’ll be interested in your books.Social networking isn’t about marketing your book. It’s about marketing YOU. Brand yourself, not your book, as it won’t be your only book, likely. Your Twitter name, FB profile/page, blog, etc., should all be your author name, not your books. Not your characters. YOU.
Read the entire article HERE.